Having to close on Easter Sunday, right at the end of month didn’t help sales at all, which meant that the GTN Bestsellers All Product Sales index for the month was lower than 2013, 35% down on March 2017 and 32% down on the average for March between 2011 and 2017.
We now have 10 weeks to make up sales before the summer lull that usually starts in mid June.
Parity with last year for April, which included Easter, and then plus 15% during May and June, would put sales at 1% up year on year at the end of June. Time to dust off all those summer promotional plans!
GTN Bestsellers Top 50 sales volumes compared to the same week last year (week 13)