As part of its on-going initiative to create top quality soft drinks for adults, Cawston has developed a four-strong RTD range in 330ml glass bottle format.
The range is designed to exploit a gap Cawston sees in the soft drink market – high-quality drinks that are all-natural, not made from concentrated juice or artificial flavours and which appeal to adults.
Three of the flavours, Sparkling Apple, Sparkling Ginger Beer and Sparkling Lemon & Lime have won Great Taste Awards, while Sparkling Apple & Rhubarb won The Grocer’s Product of the Year in 2013.
The latter is a unique flavour in the market and sees Cawston use the finest rhubarb balanced with pressed apple juice and sparkling water to temper the vegetable’s distinctive, fruity, ‘tang’. It has an impressive juice content of 40%.
With summer on its way, Sparkling Lemon & Lime is another great choice for any garden centre café. It’s a punchy and defiantly ‘adult’ take on a traditional lemonade with none of the usual over-powering sweetness. It features Sicilian lemons blended with pressed apple juice and sparkling water, gently rounded off with a dash of lime juice. Total juice content is a healthy 25%; comparing favourably with rival lemonade drinks that rarely reach above 18% and use concentrated, not pressed, juice.
Also, as with all Cawston juices and drinks, the apple juice in both drinks comes from fruit that has been pressed within 48hrs of being picked, thereby ensuring maximum freshness.
The bottles have an RRP from £1.69 and are available via fine food wholesalers such as Cotswolds Fayre, Hider Foods and other regional wholesalers.
Simon Roberts, Cawston’s Sales Manager for garden centres, told GTN Food Xtra:
“All four drinks are perfect for adults looking for interesting, high-quality and all-natural alternatives to the soft-drinks out there. They are uniquely placed in the fact that we use high percentages of pressed juice compared to a lot of other brands that scrimp on the juice content and just use concentrate. The glass bottles are perfect for this market where they offer consumers a really satisfying and sophisticated soft drink option!”
Cawston is offering fifty readers of GTN Food Xtra who are café owners/managers a complimentary case (x12 330ml bottles) of Apple & Rhubarb. Just be one of the first fifty to email: simon.roberts@cawstonpress.com with ‘GTN Food Xtra Offer’ in the subject line.
For those cafes unable or unwilling to sell glass bottled product, Cawston has also just introduced two new 330ml canned drinks too – featuring lighter blends of juice and sparkling water. Cloudy Apple and Rhubarb are again all-natural and made from pressed juice and not concentrate.
Website: www.cawstonpress.com
