Sheffield-based Burgon & Ball, creator of beautiful premium gardening tools and accessories since 1730, is helping retailers boost impulse sales this autumn with a choice of limited-edition packs.
Firstly, there’s a selection of bundle packs of gloves with a Kneelo® kneeler. Created to support upselling of seasonal favourites, the bundles are available in a choice of four colourways. And for a tempting new gift idea, there’s a choice of three gift packs of little gardening essentials, perfectly priced for stocking fillers, secret Santas and impulse self-purchases.
The kneeler and glove bundles combine two accessories which work hard for self-purchase as well as for gifting, and are set to tempt shoppers as autumn gardening sales move into the Christmas season. With an RRP of £29.99, the packs add the incentive of a discount on the items’ separate RRPs, and they offer a healthy margin for retailers too.
Two of the bundles include the popular Love The Glove ‘Oak Leaf’ design, in Poppy and in Navy, combining them with the matching Kneelo memory foam kneeler. The remaining two bundles feature unique limited-edition glove designs. There’s the striking Deco pattern in teal, to match the Eucalyptus kneeler; and completing the line-up there’s an understated grey glove, paired with the complementary Evergreen kneeler.
Turning to the limited-edition gift sets, there are three ‘Perfect Gardening’ options available. Sow & Grow includes planting essentials for growing from seed; Perfect Potting contains two popular accessories for transplanting seedlings; and Herby Harvest focuses on harvesting fresh herbs – perfect for keen cooks, as well as gardeners.
Attractive gift packaging adds an extra level of appeal. The plastic-free, premium kraft card packaging and colourful wrap stand out on the shelf to grab shoppers' attention. Accessibly priced at just £9.99 RRP, they’re ideal for stocking fillers and secret Santas. These packs make a tempting pick-up purchase as shoppers search for Christmas inspiration.
These new introductions are part of Burgon & Ball’s new series of limited-edition WIGIG promotions at appealing price points. Smart, creative and very easy to implement in store, the new promotions have been designed to attract interest and drive sales, tempting shoppers to treat someone special this season – and maybe treat themselves, too!
In addition to these new gifting lines, there’s a choice of new counter-top units created to highlight Burgon & Ball’s most popular RHS-endorsed hand cutting tools: the Flower and Fruit Snip, and the Pocket Pruner. These displays bring together an irresistible combination of attractive pricing, striking presentation, and appealing handle colours.
These new limited-edition promotional initiatives are being offered to retailers on a ‘first come, first served’ basis. The appealing new presentations and attractive pricing are sure to help retailers make the most of seasonal sales opportunities this autumn and Christmas.
