Buyers are in for a treat at Glee this year, as Durstons reveals it has something big in store for the show – an announcement that will mark an exciting new chapter for the company.

The family-run business is teasing a major new development that will be unveiled to visitors at Glee next month. Whilst the Somerset compost producer is keeping full details under wraps for now, the change is set to shake up the growing media category, challenge current perceptions of Durstons, and help retailers drive sales across the board.

The hotly-anticipated news follows a warm welcome over the past year to Durstons’ newly-formulated peat-free collection, which blew competitor products out of the water in independent trials. The range – enhanced by a sustainable game-changing material called Gro Fibre – was found to outperform both peat-based and peat-free market products during the independent growing trials, resulting in bigger plants and increased blooms.  

The high-performing compost did exceptionally well this season, even with the heatwave, and Durstons secured a number of new listings, thanks to strong stock availability and dependable distribution.

With a tried-and tested product offer in the bag that delivers a reliable and repeatable positive growing experience for consumers, and safe in the knowledge that they can provide retail customers with unbeatable service, Durstons are ready for the next exciting chapter and are eager to share it with visitors at the show.

Sales Director, Dan Durston said: “We’ve had a really positive and very busy year but still have so much more in store. We’re extremely excited to share our big news at Glee next month. It’s a real step change for us, as a company, and is likely to challenge everything you thought you knew about Durston Garden Products. We’re still as focused as ever on providing exceptional service for our customers, and the fantastic feedback we’ve had this year has reflected that, but we know we can do even more. We can’t wait to showcase what we’ve been working on, so do come and see us at Glee to find out what we’ve got planned.”

Durstons will be on stand C41 in Hall 11 at Glee at the NEC Birmingham from 16th to 18th September.