The all in one fruit and vegetable protection system from Popadome, launched as part of the Innovators Zone at Glee 2013 is set to makes its mark in garden retail outlets this spring.
The concept of the pop-up cover may have been seen before but not one of this standard and quality of materials and manufacture. However the real item of innovation on the Popadome is the incorporation of the copper strip around the hem which will deter slugs and snails from entering the 1.2m x 1.2 m protected area.
Keeping out butterflies and birds, the Popadome will protect Brasicas and other veg as well as soft fruit and even newly sown areas of lawn.
The Popadome is designed to work in both UK gardens and allotments, protecting everything from new sowings to full grown plants. They can be used singly or in multiple arrangements. Additionally, with the netting being a fine black mesh, the Popadome is unobtrusive in any environment.
All crops are in danger of being spoilt by an endless array of garden pests, especially birds, slugs, rodents, cats & dogs as well as those most hated of garden pests, slugs and snails. The protective net prevents birds & butterflies reaching plants, yet it allows access to pollinating insects such as bees.
"While consumers can buy on line from our website at £39.99 it is a product tha they really need to see in the flesh to appreciate its potential," said its inventor Marion Smith.
“We have a really good display box which holds 32 selling units, and retail outlets make in excess of 50% margin selling at £29.99”
Full details of Popadome can be found on their website www.popadome.co.uk and details of all GIMA member companies are available on the GIMA website – www.gima.org.uk