Waitrose and Next step up gardening assault
Waitrose say they are planning to open another 130 garden ‘pods’ this year, following the 40 opened in 2013 across the 304-store chain.
The supermarket’s gardening offer, including online sales at waitrosegarden.com, now includes around 6,000 products. Extensions to their Alan Titchmarsh range were announced this week.
Waitrose are targeting a 10 per cent share of the garden market within two years. Meanwhile, Next Home & Garden have announced they are to open new stores in Bristol in April and Southampton in July. They already have stores with garden centres at Shoreham (the first), Ipswich, Camberley, Wilmslow and Warrington and say they may develop another 18.
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