Give Room To Nature – that’s elho’s calling and it’s why they’re building a brand that your customers will recognise and love. You’ll see an increase in consumer focus over the coming months, with an emphasis on core gardening, lifestyle and interiors press, as well as inspirational new display materials.
The first elho multimedia campaign, The Beauty of Waste, launched in 2019 in Europe, with a TV commercial in the Netherlands and Germany. In the campaign, elho share their passion for making beautiful designer pots out of recycled plastics using 100% wind energy.
The hero product for the campaign is the new Greenville Collection – with a Hanging Basket, Round planter and Bowl all made entirely out of plastic production waste and designed with an integrated water reservoir to make plant care easy.
Watch the elho Beauty of Waste TV commercial here.
Watch this space for elho innovations launching at spoga+gafa in September. Including the unique Corsica Vertical Forest, new for 2020 – a simple solution for vertical gardening that builds on the success of the GTN bestselling Corsica Easy Hanger. There’ll also be new additions to the Greenville Collection and lots of exciting products to be announced soon, involving Smart LED technology, new contemporary designs and colours.
Elho also invested in its headquarters in the Netherlands this year. Launched this Summer for elho’s 55th birthday, elho HQ in Tilburg will act as the major trade showroom where retailers can visit and be inspired by the many new product launches that take place each season.
David Nicholson, Sales Manager for the UK & Ireland, comments, “We have an excellent network of great garden centres and stockists and now it is time to focus on building our brand and reputation with consumers.
“We have always worked really closely with our audience and inspiration comes from customer stories, feedback or requests. For example, the award-winning Corsica Door Stopper was introduced at the request of a customer wanting an easily moveable plant pot to keep her patio doors open.”
Elho is a family-owned company and the leading innovator in the synthetic pottery market. For more than 55 years, elho has dedicated itself to the product development and production of grow your own, outdoor, indoor and designer pots and planters. Every year elho launches dozens of innovations that continuously inspire people with fun, functional and creative products.
www.elho.com
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