Choice Marketing, the UK’s leading Buying and Marketing Group for independent garden centres, has announced the appointment of Kate Stenner as its new Group Services Coordinator.

Kate joins with several years of experience in the garden centre industry, bringing a wealth of knowledge and a passion for horticulture to our expanding team.

With 57 centres, 14 of which have joined in the past 18 months, the time had come to expand the Choice Team.  Kate’s role as Group Services Coordinator will be pivotal in supporting the existing team, along with the Group’s continued growth and enhancing the services Choice provides to its members and suppliers.  

"We are delighted to welcome Kate to Choice Marketing," said Michelle de Lavis-Trafford, CEO at Choice Marketing. "Her experience and enthusiasm for the garden centre industry make her a perfect fit for our team. We are confident that Kate will play a key role in helping us to drive our initiatives and supporting our members more effectively."

Kate expressed her delight about joining the Choice Marketing team, stating, "I am thrilled to be part of such a dynamic and forward-thinking Group. The opportunity to continue working closely with garden centres and contribute to their success is incredibly exciting. I look forward to using my experience to support our members and help Choice Marketing continue to grow."

Choice Marketing is dedicated to providing exceptional buying and marketing services to its members and helping them improve their profitability in a competitive market, alongside sharing in group successes and best practice.  Choice Members value the combined influence and buying strength that Choice gives its Members and far exceeds anything they could possibly achieve on their own. The enhanced service that Members receive from Suppliers, combined with the direct lines of communication, that the team at Choice have with key account managers, right across the supply chain, is also paramount and one of the many benefits of being a member of the Group.