Following the Sinclair’s acquisition in July, Westland will be showcasing the new and strengthened brand line up at GLEE.

The Westland GLEE stand, 19G20-H21A, will showcase the 2016 growing range, which will include a strong J. Arthur Bowers range built on clear product benefits which will  appeal to core gardeners.

Marketing Director Keith Nicholson said: “We have acquired a number of strong garden brands and we have moved quickly to focus on what these brands mean to gardeners and the trade. In essence we have focused the brands on their core heritage. 

"Going forward we will be actively developing a strong innovation pipeline, clear communication plan and strong in-store support for J. Arthur Bowers, Growing Success, DeadFast, New Horizon and Cambark.”

"We look forward to seeing you all at GLEE next week."

Following a detailed review of raw material, quality and performance, Westland will be removing green waste from all its existing Sinclair products for the 2016 season. 

Keith Nicholson, Marketing Director, said: “Westland will not allow green waste into the hands of our gardeners. We believe green waste is simply not up to the standard or consistency required by all and is not delivering the results our consumers deserve. 

“Significant investment in research and development is needed by the industry as a whole to make green waste a material which will provide the results Westland demands. As the Compost Consistency Assurance is at the heart of our growing media strategy it is important this standard of quality is not compromised at any stage.” 

The New Horizon range will not include green waste moving forward and will focus on a blend of peat alternative ingredients, plus the patented West+ compost additive. New Horizon will be a key part of the Westland growing media offer going forward and will form part of the 2016 advertising plan.

Find out more on the Westland stand at GLEE, 19G20-H21A.  See you there!

J. Arthur Bowers and New Horizon will sit alongside the Westland and Gro-Sure brands. This portfolio approach is aligned with the needs of all consumers and collectively will ensure all retailers will get the benefit of this strong range and brand portfolio. 

J. Arthur Bowers – This traditional range has been trusted by gardeners since 1935 is set for a bright future. For 2016 a full range of growing media and soil improvers will be available under this brand, all backed by the Westland Compost Consistency Assurance. In addition, a reinvigorated range of fertilisers will support the Westland range. 

Cambark - The best bark you can buy! With a reputation for outstanding quality, these pine bark nuggets will continue to meet consumer demand as a long-lasting, attractive addition to any garden.

Find out more on the Westland stand at GLEE, 19G20-H21A.  See you there!

¹GfK Hitlist, Sales Volume, Growbags, May ‘15

Growing success and Deadfast will be the perfect partner for category leading brands Resolva and Eraza. 

Deadfast will focus on tough weeds and pests. The brand includes the UK’s fastest growing concentrated weedkiller2 and is destined for big things in 2016, starting with a new range of rodent controls.

As regards Growing Success, this will be re-focused on its core proposition - safe garden controls. 

This brand has a unique position in UK horticulture for those looking for effective pest-control with a minimal environmental impact. Containing the UK’s No.1 environmentally friendly slug killer3 and cat repellent4.

Find out more on the Westland stand at GLEE, 19G20-H21A.  See you there!

Use pesticides and biocides safely. Always read the label before use. DeadFast weedkiller contains Glyphosate. Growing Success Advanced Slug Killer contains Ferrous Phosphate.

²GfK Management Report, Sales Value, Weedkiller RTU, Jan-May ’14 vs. Jan-May ‘15
³GfK Hitlist, Sales Volume, Slug Killer, May ‘15
 ⁴GfK Hitlist, Sales Volume, Animal Repellents, May ‘15

A strong focus will be put on Garotta, The UK’s No.1 compost maker since records began5! This is a must-stock line in every garden centre’s fertiliser section and is in the shopping basket of every keen gardener who wants to produce their own compost. Garotta is an example of a brand that is set to benefit from much greater focus and investment. 

J.Arthur Bowers’s granular feeds, including Bonemeal and Growmore will also form a strong part of the range, with the traditional feeds continuing alongside the Westland and Gro-sure feed range.

Find out more on the Westland stand at GLEE, 19G20-H21A.  See you there!

The acquisition of Sinclair Professional Division by Westland Horticulture heralds a positive and fresh future for all growers, as Westland announces that they are committed to forging stronger partnerships across the grower sector. 

Headlining this is the Sinclair Partnership Plan, which will be built on three pillars: Quality, Service and performance through innovation. These, together with our core manufacturing capability and access to high quality raw material (including the advanced West+ compost additive and fertiliser capability) will deliver immediate benefits to growers. 

Edward Conroy, Joint Managing Director for Westland Horticulture, said: “Having a strong professional arm within the Westland family has always been a strategic objective for the group. Sinclair’s historic strength in the sector and strong customer base highlights the potential in this area." 

"The immediate vision is for us to move quickly, investing in real innovation, communication and service to the sector. We are looking forward to building on the strong horticultural knowledge base we have in the business, which will enable us to create and strengthen our partnerships." 

"There are exciting times ahead and we are looking forward sharing the plan and vision. The team and I will be at Four Oaks Trade Show this week and we look forward to speaking with you all."