William Sinclair Horticulture has announced the launch, with a £1m TV campaign, of the new Growing Success GrowQube - an easy to carry, easy to use deep container with a unique compost mix which in trials has produced a 50% greater tomato yield than plants raised in conventional growbags.
The new GrowQube from Growing Success offers beginners the promise of more juicy, tasty tomatoes with minimal effort – in an easy to manage 6kg carry-home pack with integral handle which will appeal to anyone who is deterred at the point of sale by the weight and bulk of a conventional growbag.
Containing a brand new and unique blend of ingredients, GrowQube has been specially formulated to produce an exceptional crop of perfect tomatoes, chillies or peppers with less frequent watering and feeding. Based on exhaustive testing of 300 plants the GrowQube is claimed to deliver foolproof results whether growing outdoors or under glass.
In Sinclair’s trials, GrowQube-grown tomato plants produced over 50% more fruit than the same variety grown in conventional growing bags.
Unlike the ubiquitous low profile growing bag, the GrowQube, at 24 x 24 x 24cm, allows plant roots to develop fully for greater strength and more efficient moisture and nutrient uptake*.
Manufacturer, William Sinclair Horticulture claims to have developed the ideal container growing mix comprising a blend of its own finest grade Scottish peat; its proprietary new SuperFyba® made from composted wood; coir; and a professional grade balanced cocktail of primary nutrients and essential trace elements.
As an added bonus, 25% of the blend is premium Sinclair Vermiculite, the natural mica mineral which expands in a furnace to produce a very high surface area with 96% pore volume wherein air and water is stored and taken up by the plant roots as and when needed. This professional growing medium also retains heat to insulate against damaging temperature fluctuations and holds onto a reservoir of nutrients while slowly releasing its own magnesium, iron and potassium to improve fruit quality and flavour.
Also included is Celcote, a cellulose water-absorbing coating which locks onto compost fibres and promotes moisture absorption without blocking the air spaces. It reduces the need for irrigation by a quarter.
The new GrowQube packs featuring eye-catching new Growing Success branding will be delivered to retailers in January with an RRP of £4.99 inc VAT.
Consumer demand will be stimulated by a heavyweight marketing spend including a £1m TV campaign airing from early March through to the May Bank Holiday plus supporting tactical digital and social media campaigns, national press advertising, PR and attractive in-store POS and merchandising solutions for both the GrowQube® and its rebranded companion product, Growing Success Universal Plant Food.
Sinclair Marketing Director, Simon McArdle said: “The GrowQube is the first of many new products in the pipeline from our new state-of-the-art growing media facility at Ellesmere Port and whilst I’m confident that it will bring innovation and sales growth to this category, what we are really focused upon is bringing new growers into the category and helping them achieve success.
“By empowering anyone to grow tomatoes like an expert without being one, it embodies everything that the Growing Success brand stands for – and we have spared no expense in creating a premium product which will deliver the promised results to the consumer without effort or knowledge.
“Together with the new Universal Plant Food and Universal Compost, the compact Growing Success range stands out as the logical ultra-easy entry point for new gardeners and we see it growing the market exponentially.”
For trade enquiries, call 01522 780300 or visit the William Sinclair online trade area at www.william-sinclair.co.uk/gardening/trade. E-mail enquiries may be sent to info@william-sinclair.co.uk.
