Uplift in demand causes Greenregis mail order business to move
An uplift in demand has prompted Mr. Fothergill’s to move its mail order business away from its head office and production location in Kentford, Suffolk, to a much larger, modern warehouse and office facility in nearby Newmarket.
Finding a new site for this part of the business had been on the cards for some time due to space constraints at Kentford, but the dramatic uplift in demand since the first Covid lockdown in March 2020, and the 200% year on year sales growth made this move essential.
John Fothergill, joint MD, said "I’m delighted to announce that Paul Pates has been promoted to Managing Director of the new standalone B2C business, Greenregis Ltd.
"Greenregis will become a subsidiary of Mr. Fothergill’s Seeds Ltd and will continue to supply all existing seeds, plants and gardening hardware products under the Mr. Fothergill’s, DT Brown and Woolmans brands direct to consumers. New product ranges and brands are planned to follow."
Paul joined Mr. Fothergill’s as Head of Direct Marketing in June 2013 after periods at both Flying Brands and Marshall’s/Unwin’s, and has since that time professionalised our B2C business, overhauling all aspects including product range, pricing, catalogue and web offering, back office system capabilities, customer service and fulfilment services.
"We wish Paul and all of the team the very best of luck and are tremendously excited about future opportunities."