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Squire's Twickenham seeks Plant Area Manager
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It’s a sell out for the 40th annual GIMA Awards
Key industry achievements during an unpredictable year
Weber opens new European centre in Poland
Plant sales hit by fuel shortages
GARDENA unveils new showroom in Milton Keynes
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Premium Christmas Trees: the sustainable choice
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Roger Smalley, Smalley House & Garden Plants, has died
Panic buying of pot feet
Slow start for Christmas in September
Autumn growing up by 28%
HTA’s grower committee calls for action on labour shortages and post-Brexit trade controls
Onion sets save the day
BBC’s Tom Heap attends climate-change event
Wild bird care suffers from drop in footfall
RHS celebrates 2021’s community gardening superstars
The best of last week's
Martin Stewart leads industry tributes at Memorial Service for Eddie Topping
Peter Seabrook is NOT panic buying at Meadow Croft Garden Centre...
MD Brett Avery to leave Farplants for new sector
Perrywood's Hannah Powell publishes new book
Glee success for Woodlodge as garden industry reunites
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All the latest news from the world of pet products
Excitement builds as AQUA 2021 gets set to open
Paleo Ridge appoints new Trade Account Manager
Skinner's launches Get Out & Go!
Good Boy continues growth with first TV campaign
Situations Vacant
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Good Boy continues growth with first TV campaign

 

Good Boy's TV ad campaign, which hit screens in October, focusses on the sheer joy dogs experience when they get a tasty real meat treat.

 

The brand hopes to harness the funny side of the UK’s favourite pet with super slow motion action shots of dogs ‘trying’ to catch Good Boy treats. This will not only put a smile on the viewers’ faces but also remind them, when it comes to their dogs, they should ‘treat them good’ with Good Boy. The campaign will also be supported through You Tube and Facebook advertising as well as a PR campaign. 

 

Good Boy has been creating delicious dog treats since 1962, when its original treats became a mainstay in households across the UK, helped of course by the Royal Warrant achieved in 1976 as Pet Food Manufacturer to Queen Elizabeth II. The brand has come a long way since then, with Good Boy treats enjoyed by 2 million UK households. 

 

Good Boy has been at the heart of the real meat sector since its inception and has played a large part in developing it into the fastest growing sector in the past year. Each variety and flavour of Good Boy real meat treats are roasted in their natural juices to lock in the delicious meaty flavour. The range offers options that are naturally low in fat and salt, grain free and contain no artificial nasties, meaning not only are they super tasty, but offer a nutritious and wholesome snack for dogs.

 

Discussing the brand’s growth and move towards TV advertising Aimee Smith, Communications Manager for Good Boy comments: “The growth we’ve seen in recent years has been phenomenal, but we don’t want to stop there. We want to show pet-parents that we love their pups as much as they do, and every dog deserves a delicious and nutritious Good Boy treat.

 

"At Good Boy we’re all about cultivating the unconditional love between dogs and their owners and we wanted to capture that on camera in our new ad campaign. It’s a really fun campaign that captures the warmth and joy that dogs bring to our lives. Because as much as treats are used to reward our pooches or keep them occupied, bringing them joy with a treat or two seems like the least we can do.” 

 

To get a first glimpse of the ad, click here

 

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