With garden centre customers getting savvier, comparing prices online and visiting the café more than actively shopping for products, it’s never been more of a challenge to increase average transaction values.
Expert seed, bulb and growing kit suppliers, G Plants, believe the key to guaranteeing the best chance of healthy spring profits in 2016 will come from impulse buys.Director of G Plants Alex Reihl explains: “Impulse buys have never been more important, and with average transaction values being widely used to monitor sales perfomrance, it is vital that we focus on making it as easy as possible for customers to take home something extra, that has real vaue, and can increase the basket spend. Impulse buys are either made at the till, whilst browsing or queing, however there are many other factors involved.”
G Plants has been looking more closely at how consumers shop and are now at a point to capitalise on its expertise, thanks to a new style of wooden display and a brand new range of summer flowering premium bulbs and seed mixtures.
Alex adds: “Standard bulb merchandisers have been traditionally produced with the intention of making the most of shopfloor space, but what we have heard from customers is that they can be too high to shop effectively. Our new bulb and seed displays are at a lower overall height than standard displays, whilst losing none of the shelf space. In fact, each shelf is set at an optimum angle for the consumers convenience in-store.
The new range of quality bulbs come in premium packaging, and use large format capper cards for maximum impact. The new fully merchandised display ranges include new premium bulbs and new ‘Bee Friends’ seeds – each on displays that are ideal for higher price points and impulse buying in garden centres.
The newest addition to G Plants brands is Bee Friends™, a collection of easy-sow summer flowering seeds delivered fully merchandised for easy delivery in store. The Bee Friends range comes with a 300 piece wooden display containing 4in1 multi-pack seeds, 3 metre long seed mats and the best selling Shake n Rake™. 8 new wildlife mixtures have been formulated, adhering to the RHS ‘Perfect for Pollinators’ list and other potent wild flower varieties known to attract wildlife such as birds, bees, butterflies and bats.
G Plants’ entire range of grass seed, lawn care and easy gardening products are available delivered in full colour cardboard FSDU’s with POS ideal for promo lines in garden centres.
Find out more
To find out more about G Plants' seeds, bulbs, garden ornaments, growing kits and giftware; call 01254 790 350 or email sales@gplants.com.
