The UK’s number one selling weedkiller brand Roundup will soon be hitting the nation’s TV screens as its £2m consumer advertising campaign begins ahead of Easter.

For the past several years Roundup has committed to a multi-million pound national TV advertising campaign and 2014 is no exception. A wide mix of TV channels have been incorporated into the schedule, with Roundup being advertised between popular programmes on ITV, Channel 4 and Five, as well as the Republic of Ireland’s RTE and TV3. This year the TV adverts will be running from Easter weekend until mid-July, an extra 6 weeks, covering the key gardening and weeding season.

The advertising will focus primarily on Roundup’s award-winning Gel, which has continually dominated the list of best-selling weedkiller packs in the UK. The schedule also includes Roundup’s popular Pump ‘N Go system, another one of the brand’s industry-leading innovations.

The TV advertising is part of Roundup’s multi-platform, wide reaching consumer communications campaign for 2014, through which the nation’s gardeners will see Roundup in print, on social media and through attractive in-store POS and displays.

Gary Philpotts, Roundup Lawn and Garden UK Business Director, said: “With this heavy investment to drive demand for Roundup branded products, retailers will be able to take advantage of increased sales, particularly over the forthcoming Easter break and May bank holidays.

"With the high level of investment in this year’s longer campaign, which builds further on the support for the brand over the past few years, there is no doubt Roundup will once again be the brand everyone will be asking for and looking to buy.”

To find out more about the UK’s leading weed killer brand and how it can help you increase sales this season, visit www.roundup-garden.com/trade or call 01483 410334.