In This Issue
Pleydell Smithyman celebrate 25 years working with garden centres
Heavy rain dampens sales at garden centres
Face masks from Global Journey are a garden centre bestseller
Cowell’s embraces back-to-school photo opportunity
Taking face mask fashion to a new level
Introducing Glee Gathering, 15-16 Sept 2020
Glee New Product Awards hosted by GTN
Plant sales up by 40% despite the rain
Lawn seed sales up five-fold this summer
Customers saddened by garden centre closure
HTA AGM 2020 goes virtual
Register for online plants industry event of the year
Gardenex produces updated A-Z Guide to Exporting
The UK’s £3.7 billion garden glow up
Never fear, Glee Daily News is here
Get your own copy of GTN Xtra
Garden products back to 9% down on volume
83% average weekly increase since re-opening for growing media
Tong Garden Centre invests in e-learning for team development
Feeders, hedgehogs and mealworms...big movers in Wild Bird Care sales chart
AIPH announces Virtual International Horticultural Expo Conference
The best of last week's
Plants just keep on selling
Pop up showroom in Edinburgh for garden centre buyers
Garden centre extension plans approved
Tong marks five years of ownership with further changes
Garden centre re-opens after suspected arson attack
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Natural Instinct unveils new packaging
Laughing Dog launches 100% vegan dog treat
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Cowell’s embraces back-to-school photo opportunity

After the longest school break in living memory, the inaugural back-to-school photo, traditionally taken on the front doorstep, is going to be more important than ever.

 

Inspired by the window display of a shop in Windsor during last year’s IGCA conference, and keen to keep the interest of newbie-lockdown gardeners, Cowell’s have launched a campaign to help customers get their front doors looking #FirstDayPhotoReady.

 

Martin Cowell, joint Director of Cowell’s, enlisted the help of his youngest daughter, Una, to launch the campaign this month and so far the response has been fantastic.

 

Martin said: "I launched the campaign in the hope of bringing a bit of fun to what has been a difficult year for so many. I wanted to involve Una as she is the third generation of Cowell’s – she was a bit confused though when I asked her to put on her uniform in the middle of lockdown!"

 

 

Keen to utilise the talents of the plant team at Cowell’s, Martin enlisted the help of Outdoor Plant Supervisor, Sam, to design the gardens. Sam came up with three designs, all very different, but all achievable for customers to implement in their own gardens. In order to keep waste to a minimum, customers were asked to donate any unwanted doors and Sam and Glen (Alpine Supervisor) set about building the displays. 

 

The campaign is being promoted throughout the centre, as well as on Cowell’s social media channels and through their growing mailing list. It ends with a competition to find the best ‘first-day-back’ photo at the beginning of the school term with the winner receiving a £100 Cowell’s gift voucher to spend in store.

 

Martin added: "We have really enjoyed implementing this campaign, not only has it been great fun but I hope that it will help to keep the new amateur gardeners - who we have seen a lot of during lockdown - interested in gardening. I would love it to become a nationwide campaign in future years as it’s something that can appeal to new and experienced gardeners alike."

 

Marketing expert Liz Dowling worked with the Cowell's team on the campaign. lizdowlingmarketing.co.uk

 

 

Details of the designs can be found here https://www.cowellsgc.co.uk/news/713/is-your-front-door-firstdayphotoready.

 

To see the campaign’s social engagement, please visit https://www.facebook.com/CowellsGardenCentre1/

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