GIMA is to run an interactive workshop in June to help suppliers and manufacturers maximise their online presence through improved website communication and social media strategy.

Entitled ‘Demystifying the Digitial World’, the event will aim to “debunk common myths” regarding online strategy, the event is designed to debunk common myths regarding online strategy.

Delegates will be provided with tangible advice and best practice guidelines that can be quickly and easily implemented within existing online platforms, including social media channels.

Paula Parker (right) of PP8 Marketing (and previously UK marketing director of Scotts Miracle-Gro) will lead the workshop, bringing with her extensive knowledge of web and social media strategy building. Paula will interpret everything from the different social media platforms to effective planning tools, setting realistic online ROI, and the role of trade portals.

The workshop (15 June, 10am-3.30pm at the HTA’s Horticulture House in Oxfordshire) is open to all GIMA members. Further information including how to register, can be found here