Guaranteeing a continuous high quality UK supply of peat-free, peat-reduced and peat-based product, Bord na Móna UK (BNM UK) is forging ahead with new infrastructure to develop both its branded presence and its already considerable own brand business in the UK.
This follows its expansion into the UK market for branded composts in its first full year since taking over the sales and marketing resource of Vital Earth in January 2012.
Record sales of both the peat-free Vital Earth brand (again cited by Which? Gardening as best conventional format product in its class) and the peat-reduced Growise brand are one factor behind the UK success to date.
Popularity with garden retailers of Bord na Móna UK’s ability to supply mixed loads of peat-free and peat-reduced ahead of Government targets in the retail and commercial sectors is also a significant driver. The company has also launched Firemagic, a branded fuels offer, into garden retail during the last year.
Commenting on the expansion, John Corcoran of Bord na Móna, said: “BNM is committed to driving its business in the UK and offering its customers a full range (from peat to peat-free) of products.
"Top quality products combined with guaranteed supply in terms of volume and logistics put us in a great position to move forward with expansion plans in the UK.”
