In This Issue
Sales in garden centres hit all time January high
Creating a Spring Fair social media buzz
Garden centres have been a vital link in Forest Garden's 2018 success
APAC lead the way with more than 10,000 product lines
Wyevale Wimborne Freehold to be auctioned
Prongcroft brings fresh approach to garden care
Are we heading for a great gardening year?
Adapting to Climate Change – We CAN and We WILL
Centre that defied Christmas ban is in liquidation
'Gear up for Garden ReLeaf Day' centres are urged
Smart Garden is GCA's favourite supplier for second year
Haskins Garden Centres scoops multiple awards
Tenth anniversary for Westland’s Rising Stars
Gardman Marie Curie bird feeder promotion is back, says Westland
Squire's Santa's Grotto visitors raise £19.5k for charities
IPM Essen show announces top new plants
Get your own copy of GTN Xtra
25% increase for Early Bird Garden product sales
Record January week for growing media sales
Wild Bird Care sales up by 33%
Onions continue to dominate Veg-2-Gro Top 50
Conference to provide practical advice and inspiration to new and seasoned exporters
Scholarship could kick-start bedding plant career
Online sales growth hits all time low in December
Hillier announces new charity partnership with Maggie’s
Haskins partners with primary school to donate houseplants
The best of last week's
Bents and The Old Railway Line win top awards at GCA Conference
Pictures from GCA Conference themed-party night
Top awards for garden centres at GCA conference
'Orse Racin' gets GCA Conference off to a head start
With Wyevale Garden Centres CEO and trading director set to depart, the plot thickens…
Hare Hatch Sheeplands owner’s delight over court decision
What were the bestselling garden products of 2018?
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
New look for café bar at Squire's West Horsley
Feast in store for buyers at Casual Dining show
New-build Honiton centre now wants to add restaurant
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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700






Garden centres have been a vital link in Forest Garden's 2018 success
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Garden centres remain at the very heart of sales planning for Forest Garden, the UK’s leading producer of decorative timber structures, wooden fence panels, trellis, outdoor storage and sheds.

 

“Garden centres remain a key channel where customers can physically see and touch a selection of our extensive range of products, learn about our products from informative Point of Sale Material and pick up a brochure to be introduced to our full range,” says Forest Garden’s sales director, John Gomersall (pictured).

 

“Adding a decorative structure to your garden can make a real difference and because of the nature of our products, not all customers are happy to buy without seeing them first.  They want to see a range of different styles and examine them so they can really picture them in their own gardens.   Being able to walk round an arch or arbour or hold up a trellis panel is important and the garden centre affords them this opportunity.

 

“For those customers that choose something from our extended range, they still have the opportunity to order in store, with delivery from Forest typically within 5 days,” says John.

 

Forest Garden makes in excess of 7,000 deliveries to garden centre customers each year and that is growing. The Forest Garden Field Sales team make around 1,500 visits a year to ensure our customers are looked after and displays look as good as possible. 

 

Regular merchandising is essential in keeping displays at garden centres fresh and attractive.  Forest has a real focus to drive and develop this in 2019 to increase sales further.

 

“Decorative lines such as trellis and lattice remain very popular and we continue to support sales at garden centres through innovative stock and display systems,” says Gomersall.   “We have seen an increase in demand for the more difficult to display products such as sheds and garden buildings due to the garden centres promoting our home delivery options. Our innovative brochure display options allow these ranges to be showcased and ultimately ordered by the customer for us to deliver directly. We have over 500 product lines to select from, covering all timber categories and have recently added flexible and easy to shop fencing project solutions to enable retailers to offer even more options to their customers”

 

He sees the ongoing success being driven by combining these more difficult to handle, traditional products via home delivery with promotional impulse led lines such as edging, grow your own and structures that can be taken home there and then. 

 

“We have changed our support strategy to cater for this with market leading offers on high volume sales lines that can be bought and taken home in the back of the car,” he adds.

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