Sales at garden centres boosted by lighting products
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Lighting products are the star performers in the GTN Bestsellers garden centre EPoS data this week.
Candles show the biggest sales growth in the GTN Christmas Products Top 50 and garden lighting lines dominate the GTN Garden Products chart, making up 43% of the Top 50 sales volume.
As customers’ thoughts move from outdoors to indoors, garden centres are maximising on this with great home and gift departments and the unique offering of indoor, Christmas and outdoor lighting.
All year, lighting lines have been popular with garden centre customers as the range of choice has grown and prices fallen to attractive levels.
In Dutch garden centres last year we saw lighting departments as big as gift departments – perhaps that should be happening in UK centres now, not just part of garden sundries and part of home and part of Christmas.
With such high purchase interest there must be an opportunity to sell more of lighting if brilliantly merchandised together.
We’re on the look out for great lighting displays during our visits for The Greatest Christmas Awards – extra points will be scored where there is cross merchandising of Christmas, indoor and garden lighting.
GTN Bestsellers Top 50 sales volumes compared to the same week last year... - Garden Products – down 5%
- Xmas Products – down 22%
- Growing Media – up 5%
- All items index – down 14%
If you would like to subscribe to GTN Bestsellers email karen.pfeiffer@tgcmc.co.uk
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