Forest Garden is strengthening its retail appeal with a new ‘Great Prices, Everyday’ policy.
The last 12 months have seen Forest develop a strengthened product portfolio, further invest in its sales, marketing and product development teams, as well as create campaigns designed to specifically drive consumers into store.
The company is now adding the final touches to this commitment to deliver ‘more’, with the introduction of a new, smarter pricing policy offering ‘Great Prices, Everyday’ for garden centres and builders’ merchants.
The ethos behind this new pricing structure is simple – to provide products at a great price, every day. As a market leader, the company has been setting the benchmark for product quality and the breadth of its range available to the garden retail market.
This new pricing structure further cements Forest’s commitment to delivering the best possible service; by providing retailers with an even more competitive offering than before.
Paul Taylor, National Sales Manager at Forest Garden, said: “Here at Forest we are not ones to rest on our laurels.
"We’ve developed our product ranges significantly in recent years and are in a position where we have absolute confidence in what we are offering. The introduction of the new, smarter pricing policy is the next logical step in our journey.
"We’ve no doubt that our customers will feel the immediate benefits of this change, allowing even more consumers to be able to access Forest’s unbeatable product selection.
"But more than this, we believe our new pricing structure will deliver even better consumer loyalty and repeat business, helping to boost overall, long-term profits.”
Some of the products that will benefit from Forest’s reduced trade and retail prices will include log roll, trellis and lattice, and arches and arbours.
For further information call 0844 248 9801 or email info@forestgarden.co.uk