Floramedia, one of the UK’s leading horticultural design and print companies has developed a new concept for retailers called ‘Live Life in your Garden’.
The marketing idea is focused on encouraging customers to make the most of their garden space and to buy from lots of different lines in the garden centre.
Phil Mabon (above), Creative Manager at Floramedia, said: “We wanted to help retailers and get more people spending through all the different departments. People do often view their garden as an additional room that has many uses.
“We want to encourage people to spend more time in their gardens and use them for many different things, with a play on conventional room uses such as a living room, party room, reading room and dining room.
“By pushing Live Life in your Garden retailers can drive product sales from the planteria, lifestyle and activity areas. We wanted to help create linked sales by providing a consistent platform to merchandise a broad range of products together.
“Live Life in your Garden will appeal to all ages. We all use our gardens no matter what age we are but we may use them in different ways. It is a call to everyone to get into their garden and enjoy it in whatever way they like.”
At the HTA National Plant Show, Floramedia unveiled its new shed exhibition stand, which also links to the Live Life in your Garden idea.
The Floramedia shed is four metres in length by two metres in height and is made out of Re-board, which is a patented paper based board with a unique engineered fluted core. Re-board is lightweight but strong. The company has created a shed with the board and has printed wooden panels on to it and also cut out windows.
Phil added: “We are always pushing new innovative ideas and materials and the shed is something we have developed for retailers.
“As it is life size it will give customers a real wow when they visit a garden centre and it is an eye catching object that people will want to look at closely and get inside.
“Retailers could use the shed as an interior display feature for many varied gardening products from plants and compost through to tools within a branded display that is synonymous with gardening. If you would like to talk to us about our shed or Live Life in your Garden, please call us on 01206 771040.”
