Allensmore Nurseries will launch their 2017 Christmas ranges at the Four Oaks Show next month (5-6 September, stand C6-7).
It follows extensive consumer research into the latest consumer trends for Christmas. The 40-item range, created by their own in-house floristry trained designer Victoria Atkinson, features three key themes:
“Snow Flurry” – inspired by pristine, pure white snowy landscapes and frosted forests
“Traditional Christmas” – evoking the rich colours, scents, tastes and the spirit of Christmas
“Gilded Christmas” featuring metallic golds and coppers to add a touch of luxury to Christmas
Each product is carefully hand made using fresh-cut British foliage under temperature controlled conditions to preserve peak freshness.
Commercial director Jane Davies said the research had found that in a fast-movingh digital age British consumers were seeking a return to the traditions and true spirit of Christmas. “Our new 2017 product range has been specially designed with this research firmly in mind to evoke the images, colours, scents and even tastes of a traditional Christmas,” she added. “Our beautiful hand crafted wreathes, garlands and table decorations are available in a wide range of sizes and price points to appeal to the widest range of consumer tastes and needs.”
Information: 01981 500 946. Click here to email email Jane Davies.
