ScanCom, parent company of the multi-award-winning LifestyleGarden outdoor living brand, a leader in innovative outdoor furniture and garden solutions, has announced the launch of its groundbreaking Compact Outdoor Living concept.

This first-of-its-kind solution is designed with a keen understanding of urban living, e-Commerce trends, and the need for flexible outdoor spaces; promising to transform the outdoor living market, whilst offering exciting new opportunities for garden retailers.

Compact Outdoor Living is being hailed as a game-changer, crafted to maximise comfort and utility within limited spaces and perfectly timed to meet the changing needs of both contemporary consumers and those retailers that service them. It redefines outdoor living by offering versatile furniture featuring modular, economical, and space-saving designs, plus multifunctional pieces that adapt to various outdoor settings – from small balconies and rooftops to compact gardens.

Helping retailers to remain competitive and offer unique collections, Compact Outdoor Living has been packaged in such a way that enables customers to essentially create their own bespoke outdoor living ranges.  With mix-and-match containers, compact, unbranded packaging, entry-level marketing support, and no minimum order, it has never been easier for retailers – including those that want to optimise e-commerce channels – to personalise their offering. Competitively priced and built to the same quality as LifestyleGarden’s proven ranges, Compact Outdoor Living enables retailers to attract a broader customer base, differentiate their product offering, and present solutions where space constraints have been removed from the equation.

Paul Cohen, Commercial Director at LifestyleGarden, explains more: “The existing garden furniture market has remained unchanged for some time, but we recognised some obvious gaps; most notably the lack of solutions for smaller spaces, whether these are urban balconies or simply smaller gardens. What has been available previously has often been limited in style or quality but, with Outdoor Compact Living, a new world of opportunity has been opened up, allowing shoppers to buy unique designs and stylish solutions at competitive prices, while still using responsible materials. 

“Second to this, the concept allows retailers to build an offering that best suits their consumer needs. There’s no ‘one size fits all’ here. Instead, styles can be mixed and matched, delivered into store to be branded and priced to suit each retailer’s individual needs. This has never been done before, and we’re excited about the opportunities it will open up.”   

For more information visit www.compactoutdoorliving.com