In This Issue
Wyevale Garden Centres acquires four Golden Acres Group stores to take its number to 148
Top TV comedian to host GCA awards dinner
SnowTime set to sparkle at Harrogate Christmas & Gift Fair
The Quest for Christmas Greatness - Buy Your Tickets for The Greatest Christmas Party Here
GTN Bestsellers reveals mixed bag of sales performances
Have you forgotten to sell cover pots and drip feeders?
Send your votes in for The Greatest Christmas Garden Centre Team
Darlac keep their customers guessing
How to join in 'Love the Plot You've Got' promo masterclasses
Horticultural Manager - Thatcham
Sundries Manager - Leicestershire
Plant Area Assistant - Essex
NOMA builds a strong team
Win a trip to Harrogate Christmas & Gift
Vote now for The Greatest Christmas Supplier 2014
Christmas bestsellers continue to shine
Trans-Continental appoint new Sales Director
£223m worth of Christmas gifts will be returned this year
Divine Violet wins Award of Garden Merit
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Situations Vacant
Horticultural Manager - Thatcham
Salary to attract the best
Read more»
Sundries Manager - Leicestershire
£18,000 - £21,000 per annum
Read more»
Plant Area Assistant - Essex
£16,000 - £21,000 per annum
Read more»
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Contact us with your news.  Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700

 


GTN Bestsellers reveals mixed bag of sales performances



It has been a funny old year reporting for GTN Bestsellers and analysing garden centre EpoS data every week. After a brilliant spring when sales volumes went through the roof, the summer was above average, but only just, and now we see sales volumes dipping off during Christmas.

In the background of our analysis we can see a reduction in the number of different products sold, a trend that has increased during the Christmas period.

Could it be that range rationalisation at Christmas simply leads to fewer sales or has footfall dropped off?

More than ever it has been a mixed bag of performances from the centres which provide us data every week.

In previous years they have all followed the same pattern, but this year we have a range of cumulative sales volume changes for 2014, ranging from plus 10% right through to minus 12%.

The weather played its part as ever and in general provided an excellent year for core gardening, and the trend towards instant decoration of the outside room has certainly gathered pace with outdoor lighting sales booming.

On a sour note for the year, Wild Bird Care sales have stagnated since the summer, a victim of the weather possibly. So now it’s time to wish you all well for next year. We’re keeping our fingers crossed for another early spring (surely we are due two in a row) and a sizzling summer, and a couple of weeks of snow and cold weather around the end of January and early February. Now that’s not too much to wish for, is it?

GTN Bestsellers Top 50 sales volumes compared to the same week last year...

  • Garden Products – down 42%
  • Xmas Products – down 17%
  • Growing Media – down 16%
  • All items index – down 16%
To subscribe to GTN Bestsellers email karen.pfeiffer@tgcmc.co.uk
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