In This Issue
Easter Fortnight 2019 is best since 2015
The Davies's buy back Raglan from Wyevale
Become a GARDENA ambassador store and watch sales grow
Was the Easter gardening rush the antidote to Brexit?
Sallyanne leads Taylors Bulbs team to show triumph
Thomas Hardy theme for David Austin Chelsea launches
A look ahead to Glee 2019
Charles Taylor breaks records post-Easter
Raglan bought back from Wyevale by previous owner
Wyevale Nurseries renews its 'UK sown and grown' credentials
Squire's add floristry at Badshot Lea
Perennial Legacy Garden scoops Premier Gold at Harrogate
Cordless push at Dobbies with Greenworks brand
Slugs really are hardened boozers....
LifestyleGarden setting new standards for sustainability
Planteria Retail Assistant/Manager
Category Manager for Horticulture
Get your own copy of GTN Xtra
Pot feet, garden lights and hose connectors grow Easter sales
Frankie is Hambrooks Gardening Hero
Bedding Geraniums double to go to No 1
New head of retail at RHS Wisley
Veg growers making up for last year
Late Easter spells subdued growth for online retail in March
Easter growing media sales see double
Sally takes over Neudorff office admin
Warm Easter for Wild Bird Care
The best of last week's
Easter records broken at garden centres across the country
Sales up 72% YOY at Primeur following GIMA and Glee award wins
Matthew three-wheels around Bents
Wyevale Garden Centres announces changes to Loyalty Scheme
Garden Centre Photo Tour - Blue Diamond Bicester Avenue
Garden Centre Photo Tour - Baytree of Hilgay
Garden Centre Photo Tour - Hillier Botley
Garden Centre Photo Tour - Forest Lodge
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Garden Centre Photo Tour - Notcutts Norwich
Situations Vacant
Planteria Retail Assistant/Manager
Salary will reflect level of experience
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Category Manager for Horticulture
Van Hage
 
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Wyevale Garden Centres announces changes to Loyalty Scheme

Wyevale Garden Centres has announced changes to its Garden Club loyalty scheme which will see the collection of loyalty points replaced with an instant discount every time members shop.

 

The changes, which have been introduced in time for the Easter bank holiday break, will give customers an instant reward through a 5% discount at the till. The new scheme represents the same value for customers, who previously collected 5 points per £1. For customers over 60, the rewards are even greater, with 10% discount, every Tuesday.

 

All qualifying points collected on purchases made up to 16th April 2019 (15th April 2019 online) will be converted to reward vouchers and sent to Garden Club members by the end of May. This includes points earned over the recent triple points weekend, a hugely successful event held on 13th and 14th April. WGC expects to send out around 1 million reward vouchers with a face value of over £5 million, including 560,000 vouchers to Garden Club members who have not reached the minimum threshold but have been “topped up” and sent a £2.50 voucher.

 

Anthony Jones, Chief Operating Officer of WGC said: “Our centres are full of fantastic products as we enter the peak gardening season and our teams are ready to help. I am sure our Garden Club members will welcome the new 5% discount and we are already seeing footfall building ahead of the Easter bank holiday weekend. Additionally, a record £5 million of reward vouchers, which will be sent by the end of May and valid until 31st August, should be a welcome boost for members as we move into the summer season.”

 

Separately WGC announces today that it will stop selling WGC branded gift cards from 17th April to focus on National Garden gift vouchers that can be redeemed in over 1,000 garden centres nationwide, including every Wyevale Garden Centres. WGC branded gift cards will continue to be redeemable in all Wyevale Garden Centres’s, including the 31 centres recently sold to Dobbies, both before and after completion of the sale of these centres.

 

Anthony Jones added: “With a smaller estate and therefore reduced national coverage, we have stopped selling WGC branded gift cards to focus on National Garden gift vouchers. Accepted by over 1,000 garden centres, including all of our centres, we believe this is the right thing to do for our customers.”

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