Make Christmas 2014 go ker-ching by taking note of Stars for Europe’s top tips guaranteed to pimp poinsettia sales… you’ve had the first five, so here come the next lot!
Get geared up for International Poinsettia Day on December 12th by preparing your stock and guiding your staff to make the most out of the big day, upping the profits for the Christmas season.
Your first port of call should be the trade site, www.sfe-web.com, where you’ll find photos, POS materials, PR advice, training videos and even web banners and interactive games for you to embed into your own website.
Check out the second batch of top tips below, and click here for the first five.
6. Educate
Whether it’s how to keep their Poinsettia going for years (not really what you want but some people do seem to want to hang on to them!) or how to use them as a cut flower for DIY table decs, be the point of sale that informs and inspires. That’s the sort of service that keeps customers coming back. Why not have some of our videos on a running loop by the display … it’s an idea that worked brilliantly for other garden centres last year.
7. Secondary Sell
Place potted and pimped Poinsettia amongst your displays of other Christmas lines to encourage impulse purchases. Have mini Poinsettia plants at the cash points as a low-cost grab and buy line.
8. Poinsettia as Prizes
There’ll be plenty of local events looking for prizes. Large Poinsettias are a low cost prize with oodles of impact so shouldn’t dig into the budget too much but still keeps you in with local organisations.
9. Swot up
There are loads of ideas and information on the Stars for Europe trade site www.sfe-web.com which covers everything from how to write a press release to a fabulous portfolio of photos you can use in store or on your website.
10. Tell them a story
The Stars for Europe 2014 theme is ‘Once upon a Star’ and uses three of the most famous fairy tales to showcase poinsettia in very different ways. Contact your local newspaper or radio station and offer to do a Christmas plant feature around the themes. As the local expert you can astound them with information and get your name in lights as well.
Stars for Europe are here to help you maximize your sales so don’t ignore their offerings. The pan-European PR movement has tons of material and ideas set to help you sell more than ever before.
Visit www.sfe-web.com for trade information.
Follow them via:
www.facebook.com/thechristmasstar
www.twitter.com/mypoinsettia
