Colour and rotation are key ingredients
 Colour, more colour, even more colour and stock rotation were the factors that helped Cowells’ Sam Clark become a finalist in the Westland Rising Stars at the GCA Conference last month.
Cowells’ planteria has been famous for leading the way with colour themed beds but Sam decided to add more colour themed bed ends, add colour links to Ronseal Garden Paints and then rotate the stock at least every fortnight.
The end result was a 20% increase in perennial sales during March and June, a continued 11% increase during the rest of the year and a 100% increase in Garden Paint sales.
“Product range and rotation has been increased leading to a much more vibrant and tempting shopping experience,” said a proud Sam during his nerve wracking presentation in Brighton.
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