British gardening brand Heart of Eden has announced the appointment of Kaz Edwards as National Accounts Manager, reinforcing the company’s commitment to a peat-free future and expanding its footprint across the UK garden retail sector. 

Kaz joins the company from Southern Trident, bringing with her a wealth of experience in the horticultural industry and a strong track record in the peat-free market. Her appointment marks a significant milestone in Heart of Eden's 2025 strategy to accelerate growth and meet increasing consumer demand for sustainable, high-performance compost solutions. 

“We're paving the way for a greener future in gardening and I am incredibly excited to be part of the Heart of Eden family,” said Kaz.

"Heart of Eden's commitment to sustainability, quality, and innovation aligns perfectly with my own values and contributing my expertise to help [Heart of Eden] continue their mission of providing eco-friendly, peat-free solutions for gardeners across the UK is an exciting prospect."

In her new role, Kaz will focus on building strategic partnerships with national retailers, ensuring they have access to Heart of Eden's innovative product range-including new lines launching later this year.

With sustainability at the core of the brand, her leadership will help position Heart of Eden as a go-to choice for eco-conscious gardeners and forward-thinking retailers alike.

The appointment comes as the UK gardening industry continues to shift toward peat-free alternatives, with both legislative changes and consumer expectations driving rapid change in the market. Heart of Eden remains committed to delivering products that not only perform exceptionally well but also protect the planet.