Consumers slow to trust in contactless payment
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Contactless card payments are not yet trusted by the majority of consumers, according to an online survey by business intelligence research consultancy Future Thinking. The survey, conducted out by Toluna, asked more than 2300 people about their attitude to the system, which dispenses with the need for PIN numbers at the till. More than 30% of respondents said they never pay by contactless because they don’t trust it, with men less likely than women to trust the system (by a margin of 6%). Age plays a key role in usage – 22% of under 35’s never pay by Contactless compared to 43% of over 55’s. Around 14% said they didn’t even know if their cards were contactless. More than one in four thought the current limit of £30 per contactless transaction should continue to be the maximum for contactless payment. Noreen Kinsey, senior research director at Future Thinking, said the recent huge increase in the number of purchases using contactless technology reflected consumer desires for quicker payment methods and increased convenience. But “as with all new technologies there is still some reluctance towards this technology, particularly amongst older age groups, who may be further isolated as we move towards mobile pay and other tech-enabled purchase solutions.”
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