As rising temperatures and warmer summers encourage Brits to rethink what they plant, new data from TikTok Shop gardening business YouGarden suggests shoppers are increasingly embracing Mediterranean-inspired gardens and easy-to-grow edible produce.

The standout trend has been citrus trees. 

YouGarden is enjoying its strongest-ever year for citrus sales since launching in 2011, with lemon trees proving the clear favourite. Year-to-date, lemon tree sales on TikTok Shop are up 613% compared with the same period last year*, helping drive the company's best year yet for citrus sales overall.

The business is also seeing strong demand for edible gardening, with sales of fruit and vegetable plants up 50% year-on-year, while sales of ready-made edible hanging baskets – featuring strawberries, tumbling tomatoes, chillies and pineberries – have surged by 1,467%.

Mediterranean-inspired food and drink culture also appears to be resonating with consumers. On TikTok, #Margarita has amassed more than 838,000 posts, reflecting growing interest in citrus-led flavours, alfresco entertaining and holiday-inspired living.

Peter McDermott, founder of YouGarden, believes the figures reflect changing consumer habits, driven by warmer summers, holiday-inspired outdoor spaces and a growing desire for gardens to function as extensions of the home.

"People increasingly want gardens that feel like an extension of their lifestyles," Peter says. "We're seeing customers inspired by holidays abroad, Mediterranean planting and alfresco living, while warmer summers are giving people more confidence to try varieties that might once have felt a little ambitious for UK gardens. Citrus trees, olives and figs provide an exotic touch to any garden, while offering all the benefits of hardy, easy-to-care-for plants.”

"At the same time, customers are looking for convenience. They don't necessarily want hundreds of choices – they want confidence they'll succeed. That's always been our philosophy: offering a curated range that's picked with purpose and helping people choose the right plants for their space. Ready-made fruit collections, hanging baskets and kits that include compost and planters are proving particularly popular because they take some of the guesswork out of gardening.”

The trends mirror wider momentum on TikTok Shop. The platform's flowers and gardening category is up 440% year-on-year**, while gardening content continues to gain traction, with #GardenTok reaching 1.2 million posts and #Gardening surpassing 3.7 million videos.

The changing shopping habits are reflected in YouGarden's bestselling products this year, which are dominated by colourful summer displays, homegrown fruit and convenient gardening solutions.

YouGarden's Top 10 bestselling products on TikTok Shop (YTD)*:

1. 300-piece Summer Bulb Collection (seven varieties)
2. 'Sweet Summer' everbearing strawberry runners (12 and 24 packs)
3. Full Season Blueberry Collection (early, mid and late-fruiting varieties)
4. Premium Professional Compost (100L)
5. Heavy-duty 30L pots (set of four)
6. Hydrangea 'Incrediball'
7. 'Sweet Summer' strawberry growing kit, including stackable planters and compost
8. 'Colossus' jumbo strawberry plug plants
9. Standard Ceanothus 'Californian Lilac'
10. 'Sweet Stella' cherry tree