In This Issue
Dobbies launches new Spring campaign
Special hotel rates for SOLEX Visitors - limited availability - book now, offer closes today 30th April
Garden Centres of the Year - GTN April 2024 Issue - Read on-line here
Meadow View Stone strengthens Customer Service Team
New pet accessory business has story to tell
Michael Gove joins Evergreen Garden Care in support of standardisation across the growing media category
Boost back on TV this Spring
David Domoney does it again with live garden transformation on ITV’s This Morning
Hillmount owner ceceives honour at Hillsborough Castle
Kate’s 366 running Challenge for Greenfingers Charity - April Blog update
Squire's Garden Centres charts a steady course
Notcutts collaborate with The Cloud Gardener to inspire urban renters at RHS show
GROW e-Learning platform runner-up in Totara Awards
Haskins West End continues support for Friends of PICU
Westland launch The Westland Garden Newspaper
Spear & Jackson return to Glee 2024
HTA welcomes local MP David Johnston to Horticulture House
Biggest RHS Shows innovations for a generation to reach new audiences and inspire more people to get gardening
Webb Supreme Lawnmowers now with 4-swing tip blades for added efficiency & robustness
Alitex sets new standard for employee wellbeing
Join Mr Fothergill's & Darlac in The ‘Chelsea Chop’
Sofas & Stuff creates its third superb RHS fabric collection
Milwaukee Tool is just getting started
Get your copy of GTN Xtra
Brand New CIoH GROW Careers Day North Event, Harewood House
Autumn Fair launches 'New Business Pavilion'
Bradford garden centre group wins Yorkshire sustainability award
Haskins Snowhill announces 2024 charity of the year
PLANTARIUM|GROEN-Direkt keeps on growing
The best of last week's
Dobbies appoints Robert Cook as board advisor for its restaurant business  
Gro-ments initiative part of £1 million peat-free campaign
Rising Stars focus on sustainability and regeneration
The Greenfingers Charity Dragon Boat Race – everything you need to know!
Successful launch of Yorkshire Garden Centre Group's Green Card Loyalty App
SOLEX Exhibition to kick off festivities with Awards Ceremony and Afterparty
Whisk out your tongs: SOLEX's Fire Food & Outdoor Living Evening returns for its second sizzling year
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Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Boost back on TV this Spring

Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the UK and ROI, driving awareness and preference ahead of the Bank Holiday weekend.

 

Following the success of Boost, which is the fastest growing* plant food on the market, Westland is investing in a media campaign for Boost for the third consecutive year. The 20” advert will be aired on high viewership channels, including Channel4, ITV3, ITV4, and Sky, surrounded by contextually relevant programming for the home and garden. Launching today, 29th April, and running until early June, the campaign is phased to maximise coverage to drive visibility and preference, ensuring Boost remains top of mind as consumers enter the peak consideration window for plant feeds.

 

 

The campaign is expected to reach over 40 million consumers with a captivating creative centred around the product’s key messaging of achieving 4x more blooms** along with more fruits and vegetables, by adding Boost watering cans. The All-Purpose Liquid plant feed, meticulously crafted for use in peat free compost, features PLANTSENSE™ technology, which is an optimised ratio of high-quality nutrients as well as a water management system, helping plants get all the nutrients they need so they reach their full potential.

 

Helen Amos, Head of Category, at Westland Horticulture, commented: “At Westland, we want every gardener to enjoy a successful season, year after year. We continue to invest in our brands through media campaigns to help drive awareness and consideration, and inspire consumers to choose Westland as their trusted partner in the garden. Our creative aims to connect with gardeners and demonstrate how Boost can transform their garden into a thriving, vibrant space that’s full of colour.

 

“We will also be supporting our retail partners with a high level of in-store presence of Boost, and there’s a variety of options available to capture consumer attention in-store to maximise sales opportunities.”

 

In common with all Westland products, Boost All Purpose Liquid plant feed range can be ordered 24/7 via Westland Live, and frequent top-ups are easy as part of a Westland weekly delivery. Scan here to login in or sign up.

 

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*Boost All Purpose Liquid Plant Food is the fastest growing all-purpose plant food. Source: GfK Management Report 2022/23, Fertilisers, Plant Food, Non Straights Liquid.

**Bedding plants fed with Boost liquid plant food versus unfed.

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