As Scoop enters its 15th year, founder and curator Karen Radley is embracing a theme that feels like a love letter to the show’s spirit itself: Whimsical.

“For me, Whimsical is about curiosity, imagination and that distinctly British sense of humour that never takes itself too seriously,” says Radley. “It’s about craftsmanship meeting creativity - a place where elegance and eccentricity dance together.”

Taking place at Olympia National from 8–10 February 2026, Scoop is recognised by designers, fashion buyers, and industry experts as one of the UK’s leading fashion and lifestyle trade shows. From its inception, Scoop has stood apart from conventional trade shows. Set within an atmospheric and curated space, it’s a showcase that feels more like an art exhibition than a buying event. Each season, Radley transforms the space into a world of discovery, one that celebrates individuality, style, and the joy of design.

Whimsical, invites exhibitors and visitors alike to embrace the unexpected. Think colour stories with personality, and textures and silhouettes that tell stories of playfulness and poise. “Whimsy isn’t frivolous,” Radley adds. “It’s the spark that keeps fashion alive - that instinct to surprise, to delight, to make people smile.”

As Scoop celebrates 15 years as one of Europe’s most influential fashion trade shows, Whimsical feels like both a reflection and a renewal. It honours the event’s heritage of discovery and the brands that have shaped its story, while inviting a new generation of designers to reimagine what British creativity can look like in 2026.

The Autumn/Winter ’26 theme is brought to life visually in Scoop’s new campaign artwork, a vibrant illustration that captures the playful elegance of Whimsical. Featuring bold colours, imaginative characters, and storytelling details, from the stylishly adorned figures to Perry, Radley’s beloved dog, beneath an enchanting night sky, the artwork reflects the show’s spirit of curiosity, creativity, and delight. It sets the tone for a season that celebrates individuality, artistry, and the unexpected moments that make fashion magical.

Launched in February 2011 by Karen Radley, Scoop has evolved from a womenswear-exclusive event into a comprehensive showcase that now includes luxury homewares, beauty, lifestyle, and men’s collections. Each season, the exhibitor list is carefully curated to focus on emerging international designers and lifestyle brands, many of whom select Scoop as their only trade platform.