In This Issue
Record Growing Media volumes continue to keep all garden centre sales at all time summer high
Pleydell Smithyman celebrate 25 years working with garden centres
READYBLAZE … Safer, Greener and Ready to Burn
Apta looks to strengthen merchandising team
Traeger – the original wood pellet grill
Global Journey Christmas Face Masks coming soon
The Greener Gardening Company works around the clock to meet exceptional demand for growing media 
August heads for all time record plant sales
Look on The Brightside with WIDDOP and Co.
LOFA and the Garden Centre Association grow together
Ball Colegrave reveals top varieties for 2021
Will commercial drivers drown out green recovery?
Children grow their own chips, thanks to Squire's
On The Road – The WIDDOP Roadshow
Glee New Product Awards entries start pouring in
Garland opens new warehouse as sales increase £1m so far this season
Never fear, Glee Daily News is here
Get your own copy of GTN Xtra
Pots and pot feet figure large in Bestsellers
Covid-19 incidents at Dobbies in Ayr and British Garden Centres at East Durham
August growing media up by 50% already
Feeding garden visitors of the wild variety
The best of last week's
Customers saddened by garden centre closure
Heavy rain dampens sales at garden centres
Cowell’s embraces back-to-school photo opportunity
Face masks from Global Journey are a garden centre bestseller
Introducing Glee Gathering, 15-16 Sept 2020
The UK’s £3.7 billion garden glow up
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Burston celebrates International Dog Day with owners and pets
Supreme capitalises on well-known names
Situations Vacant
Apta looks to strengthen merchandising team
Four Product Merchandiser vacancies
 

Apta, the leading supplier of quality flowerpots and accessories to the UK garden trade, is looking to strengthen its merchandising team with the recruitment of motivated and ambitious Product Merchandisers...

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Supreme capitalises on well-known names

Supreme  Petfoods is capitalising on two of the biggest names in small pets retailing – Russel and Gerty.

 

The company has launched Gerty Guinea Pig Tasty Nuggets under its Tiny Friends brand following the success of Russel Rabbit mono-component format, which has seen sales increase fourfold in the past year.

 

Supreme’s marketing manager Claire Hamblion said: “We’re seeing guinea pig owners follow the same trends as rabbit owners as they swing towards the nugget format.”

 

The new product is an extruded diet that delivers crunch and a high fibre matrix for extended chewing time. Known for its ‘no sugar’ message, Supreme has also ensured that palatability is high, without the addition of harmful syrups or molasses. 

 

As with all its guinea pig foods, Gerty Guinea Pig Tasty Nuggets contains additional vitamin C which has been stablised in line with the shelf life of the product. There’s also linseed for healthy skin and glossy coat and added vitamins and minerals.

 

Claire added: “While specialist retailers offer a much wider choice of products, it’s important that they reap the benefits of their recommendations on staples like food, to ensure customers keep returning. 

 

“A specialist only brand like Tiny Friends Farm and Gerty offers an opportunity to be proactive and to pick up on the one nugget trend, whilst cross-selling treats, hay, bedding and hygiene across the range.”

 

Available in a 1.5 kg bag with the packaging designed to sit alongside Russel Rabbit Tasty Nuggets for instant brand recognition, Gerty Guinea Tasty Nuggets has an RRP of £4.99. Supreme provides a Tiny Friends Farm loyalty scheme to help keep shoppers loyal to specialist pet stores.

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