The Commercial Horticultural Association confirms British group stand at the event from 8 to 10 October, IFEMA in Madrid

The Commercial Horticultural Association (CHA) will once again organise, host and support a UK pavilion at Fruit Attraction, one of the world’s leading fruit, salad and vegetable sector events.

In 2023, the show attracted over 2,000 exhibitors across nine halls and 103,868 visitors from 145 countries.

“Fruit Attraction was a very strong show for our UK group last year, as we were in a prime location in a vibrant and busy hall. With stand space at a premium throughout the event, we are fortunate to be working closely with the organisers to secure the same location, which will maximise the opportunities for our exhibitors” commented CHA’s Event Manager, Lydia Stubbs.

The largest number of visitors to the event last year came from Europe, Italy, France, the Netherlands, Portugal, the United Kingdom and Germany. Latin America recorded the greatest growth, from countries such as Chile, Peru, Brazil, Colombia, Ecuador and Argentina. South Africa, the United States and Egypt, among others, also had a strong presence at the fair.

The CHA exhibitor offer includes a choice of turnkey stand options, a British-themed pavilion setting, support from the CHA team throughout and a marketing and PR package to promote the group.

In a new initiative, the CHA is also offering exhibitors in the British group the opportunity to take the option of a customised meetings agenda at the event. Run by How2Go, who are experienced international business development consultants, these facilitated meetings will help participants to generate additional meaningful business at the event. Members will receive a 25% discount for this valuable extra service.

UK companies interested in exhibiting at Fruit Attraction should contact Lydia Stubbs.