Garden centres are being urged to take advantage of the huge demand among customers to buy online by making their web presence unique.
Edwin Meijer, founder of Garden Connect, said: “Many garden centres are wondering what to do with their webshop going forward. We want to help retailers realise their online ambitions by offering a practical eBook.
“We were fortunate enough to help over 20 garden centres to set up a webshop during the early days of the lockdown. But setting up a webshop isn’t the hard part. The main question is how to make it a success.”
With so many webshops and online competition, one question needs to be asked: what makes you unique?
“Why should I buy from your garden centre if I can order a larger range of products from Amazon for a lower price? It’s interesting to figure out how an independent retailer can beat giants like Amazon,” added Edwin.
The Garden Connect eBook is based on the Golden Circles of Simon Sinek. “Simon Sinek uses the Golden Circles to make something complicated, very easy to understand. We’ve adapted his model to illustrate how you can build a webshop which will last instead of being just another one trying to move products,” said Edwin.
“People who are familiar with us know we’re always happy to share best practices. We hope this eBook will inspire garden centres to rethink their online strategy. From products to purpose.”