In This Issue
Plants just keep on selling
Taking face mask fashion to a new level
Fair Trade Face Coverings from Earth Squared – the new ‘must have’ accessory!
Pop up showroom in Edinburgh for garden centre buyers
Tong marks five years of ownership with further changes
Are new gardeners an opportunity for Wild Bird Care?
Garden centre extension plans approved
Rudbeckia splendour radiates across Europe
Glee 2020 – New products and packaging from natural gardening brand Empathy
EKJU launches extensive new catalogue
Dobbies builds partnership with Stroke Association
Dalefoot Composts shortlisted for business awards
Horticulture students benefit from DCF Scholarships
Get your own copy of GTN Xtra
Feed me, feed me more, and more…
Garden centre re-opens after suspected arson attack
New gardeners are looking for late summer colour
eBook helps garden centres realise online potential
What will September bring for compost sales?
The best of last week's
Tributes for Ernest Wertheim, the original Garden Centre Guru
John Lewis looks to expand into horticulture
One million new gardeners = increased sales
Fund created for Westland accident victims family reaches £5,000 target
Garden centre evacuated after massive fire breaks out at nearby scrapyard
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
PATS launches initiative to bring buyers and sellers together
Lintbells teams up with VetYogi to offer free online Yoga course to veterinary professionals
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Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214


eBook helps garden centres realise online potential

Garden centres are being urged to take advantage of the huge demand among customers to buy online by making their web presence unique.

Edwin Meijer, founder of Garden Connect, said: “Many garden centres are wondering what to do with their webshop going forward. We want to help retailers realise their online ambitions by offering a practical eBook. 

“We were fortunate enough to help over 20 garden centres to set up a webshop during the early days of the lockdown. But setting up a webshop isn’t the hard part. The main question is how to make it a success.”
 

With so many webshops and online competition, one question needs to be asked: what makes you unique? 

“Why should I buy from your garden centre if I can order a larger range of products from Amazon for a lower price? It’s interesting to figure out how an independent retailer can beat giants like Amazon,” added Edwin. 
 

The Garden Connect eBook is based on the Golden Circles of Simon Sinek. “Simon Sinek uses the Golden Circles to make something complicated, very easy to understand. We’ve adapted his model to illustrate how you can build a webshop which will last instead of being just another one trying to move products,” said Edwin.
 

“People who are familiar with us know we’re always happy to share best practices. We hope this eBook will inspire garden centres to rethink their online strategy. From products to purpose.”

 

The new eBook can be downloaded via www.gardenconnect.com/ebook.

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