Ready-to-assemble furniture firm IKEA has turned to the UK’s leading artificial grass specialists to create a ready-made summer lawn for its latest outdoor product displays.
LazyLawn was recently selected by the Belfast branch of IKEA, at the Holywood Exchange Retail Park, to install 100 square metres of its low maintenance, hard wearing Wonder Yarn.
James Nicol, LazyLawn licensee for Belfast, comments: “Belfast IKEA was looking for an easy, hassle-free alternative to traditional grass to complement its outdoor products, such as garden furniture.
“As the store attracts such a large number of visitors they required a product that would be durable and maintain that freshly cut summer lawn look long-term.
“Based on the brief provided by IKEA, we were able to recommend the LazyLawn Wonder Yarn, which is our best selling product due to its premium quality and freshly cut appearance.
“This product is the perfect accompaniment to the store’s summer displays, but will also be suitable for all seasons and is very low maintenance, as it doesn’t require cutting or watering.
“IKEA was so impressed with the quality of the lawns, the service and the speed of installation, which lasted only three weeks, that they were happy to display our logo within an area of lawn.”
Wonder Yarn was advised for IKEA thanks to its premium quality and freshly cut summer lawn look; the product’s name derives from its ‘W’ shaped yarn development, enabling the green blades of grass to stand upright.
The realistic look of the Wonder Yarn is achieved by the colour mix and texture of the individual strands, which are made from polyethylene.
LazyLawn is the country's premier artificial grass brand having been at the forefront of the supply and installation of artificial grass in Europe for over 25 years, constantly pushing the standards in product development and installation methods.
James adds: “It’s not just big stores like IKEA that are turning to artificial lawns for convenience, over the last year I have seen an increase in demand from home owners looking for a low maintenance alternative for their gardens.”
