Westland’s ‘Be Sure with Gro-Sure’ campaign returns to TV screens this week with a series of ten-second adverts, supported by national advertising, designed to reach 14 million consumers. It is estimated that two out of three consumers will see the ads at least once.

The commercials, featuring gardeners who are not sure how to achieve success, promote Gro-Sure Smart Lawn Seed and Gro-Sure Easy Containers Compost. They will be on air from April 24 to May 29, including key Bank Holiday weekends.

Jen Richardson, senior marketing manager for Gro-Sure said: “Our research tells us that regardless of gardening experience, many of us are unsure how to get the best results. Gro-Sure packets feature our ‘Grow with Certainty’ promise, meaning consumers are given reassurance they have picked the right product.”