The HTA’s new Garden Market Analysis Report 2016, published this week-end, provides a detailed analysis of market and consumer trends over the past five years that have the potential to change the market in the coming years.

It includes the historical value of the market worth in excess of £5 billion including key categories and reviews what has influenced this. It aims to help businesses to look forward and describes factors that could change or disrupt the way consumers spend on their gardens.

The report is structured into three main sections:

Major market drivers – an exploration of the demographic, political, economic and technological changes that are affecting and will influence the size and structure of the market.

Market structure – an overview of the channels used by consumers and the competitive strategies at play in the market.

Market size trends – the value over time of the market and categories in it, as well as analysing the performance over time of different retail channels and garden spend by age and socio-economic group.

HTA market information manager David Denny, said
: “This report brings together a huge amount of knowledge of the size and prospects of the gardening market. It’s a must read for businesses looking to navigate opportunities and threats that the future holds.”

The report is available to non HTA members for £1,295 plus VAT. It is free to HTA members.