Westland Horticulture is driving forward an Autumn Revolution, with the launch of a new Aftercut Autumn All-in-One range and an in-store point of sale campaign to maximise Autumn for garden centres.

Named ‘Your Garden Needs YOU This Autumn!’ Westland will educate new consumers on the benefits of spending a little time in the garden in the autumn to reap massive benefits the following spring.

The new Autumn range includes the launch of a bespoke Aftercut Autumn All in One, a lawn feed and moss killer which is specially formulated to keep your lawn healthy and strong over the winter months and in the best possible condition for the following spring. Available in an 80m2 and 150m2 box, a 400m2 bag and of course, the award-winning Even Flo spreader, this product promises perfect results every time.

The campaign will be supported by an extensive range of autumn themed point of sale providing hints and tips, along with FREE educational guides for gardeners of all levels on how to get in the most from their Autumn garden

Keith Nicholson, Marketing Director at Westland Horticulture said: “With over £35.3 million of sales generated over the autumn months, this is a huge opportunity not to be missed that can help deliver real growth and stretch out the gardening season.

“This range of products with associated point of sale and our new Aftercut Autumn All in One range encourage more consumers to wake up to the benefits of spending time in their gardens in the autumn to reap massive results in their gardens the following year.”

For further information on the campaign, contact your Westland sales representative.

* Source: GFK, Panel market excluding ironmongers. Great Britain, Lawn care, Lawn seed, Weedkiller, Compost, Bark, Slug. Sep-Nov 2012. Sales Value.