Recent research conducted by the UK’s number one weedkiller brand Roundup has shown some interesting facts on how Roundup Gel is changing the weedkiller market.

Even though consumer purchases of Roundup Gel increased by 90% in 2013, 65% of those sales were to customers who hadn’t bought Gel before.

Perhaps the most remarkable finding of the research was that 14% of those that bought Gel in 2013 hadn’t purchased a weed killer in recent years, if ever. This is on on top of 12% declaring this in 2012. This shows that the unique benefits that Gel offers, most specifically Accuracy and Control have attracted around 200,000 new customers into the weed killer category so far, with many more new users likely to follow in coming years as the award winning Roundup Gel TV advertising campaign continues.

The good news continues….

• Gel is such a handy product to use, it more like a weeding tool. Due to this 80% of customers are using Gel at least once a month and 24% are using it one a week for weed control!
• While Gel is such a unique product, some gardeners will undoubtedly still want and need to use a traditional spray in larger areas. This is great new for retailers, with these customers, 56% in fact, continuing to purchase another product, which helps to increase sales further.
• Finally, the satisfaction rating for Roundup Gel is extremely high with 89% saying they intend to purchase Gel again in 2014. So with high purchase intention, new users and more than half buying Gel as well as their current product, Roundup Gel is giving the weed killer market an incredible boost.

Gary Philpotts, Roundup Lawn and Garden UK Business Director, said: “This research clearly shows the huge potential of Roundup Gel to keep growing in popularity. To capitalise on this, we’d advise all retailers to make sure Gel is very visible to customers by ordering Gel display units, as well as stocking Roundup Gel at the cash desk through the season to secure further sales from this extremely in-demand product.”

To find out more about the UK’s leading weed killer brand and how it can help you increase sales this season, visit www.roundup-garden.com/trade or call 01483 410334.

Roundup® is a registered trade mark of Monsanto Technology LLC.