The organiser's of FlowerTrials, the summer pot and bedding plant event in Holland and Germany, have made it easier than ever for buyers to plan their visits...
No less than 49 breeders at 30 locations in Westland and Aalsmeer in The Netherlands and Rheinland Westfalen in Germany will show their innovations, creative concepts and a wide range of crops in week 24.
As of this year, a bi-weekly FlowerTrials online newsletter highlighting the exhibiting companies is being issued in the run-up to the event (which runs from 9-12 June).
Jeroen Egtberts, MD of Moerheim New Plant and chairman of the FlowerTrials Foundation, said: “The FlowerTrials® offers it all in pot and bedding: from technical information to retail inspiration, from breeding breakthroughs to the latest trends. Thanks to the FlowerTrials newsletters visitors can pre-discover the wide range of novelties and organise their visits accordingly.”
Register here to receive the newsletters.
Responsive website aids navigation and planning
The brand new, interactive website highlights each company’s offering in English, Dutch, German and French. Maps with locations and hotel information are available to help with planning and navigation. The new website design promises a user-friendly experience on a tablet or mobile phone.
FlowerTrials® Connects
Visitors are encouraged to share highlights and tips on social media and this year’s event offers a dedicated FlowerTrials Facebook page allowing visitors to post images and leave comments. The hashtag #flowertrials steers the conversation on Twitter and the FlowerTrials mood boards on Pinterest are ideal for sharing pictorial inspiration during and after the event.
Sonja Dümmen, marketing manager at the Dümmen Group and in charge of social media for the Foundation said: “Next to discovering the latest assortment, the FlowerTrials® is also a key networking moment. The brand new FlowerTrials® social media channels can be used to maintain existing relationships and make new, valuable connections”.
Click here for the Facebook page and here for the Twitter conversation.
