Ken Crafer brings out new book on Garden Centre Management
 
Consultant and GTN Greatest Awards judge Ken Crafer is sharing his wide knowledge and experience in a new book called Garden Centre Management.
Ken's book is targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.
It covers:
- Consumer behaviour
- Customer care
- Marketing
- Managing the team
- Developing staff
- Managing safety and security
- Stock management
- Productivity
- Future responsibilities
To find out how you can buy a copy visit http://www.cabi.org/bookshop/book/9781780643083
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