In This Issue
Cowells and Barton Grange keep their grip on GCA top awards
Kirsty Clark from Perrywood is the Rising Star!
Cedar Associates win again
Armitages take Worrall Cup for best marketing campaign
Centres of Excellence
Glovies take the conference by storm for Garden ReLeaf Day
Economic optimism cheers up conference delegates
The secrets of leadership...by the Army's only female Brigadier
Don't take your eyes off the future
Believe it, inspire it, achieve it!
Special Award winners
Christmas judge applauds 'awe-inspiring' Christmas displays
Cowells win yet another planteria award
Delegates flock to Associates Night
£10,000 raised as Cabbages beat Pansies in 5th Annual Greenfingers Challenge Cup
Deputy Garden Centre Manager - Warwickshire
Assistant General Manager - West Sussex
Key Accounts Manager - Thetford, Norfolk
Garden Centre Manager - East Midlands
Plant Area Assistant – Hersham
Plant Area Department Head - Woking
Bedding Supervisor - West Horsley
Plant Area Assistant - Essex
Plant Area Department Head - Stanmore
Plant Area Supervisor - London
Conference fun raises an impressive £13k for Greenfingers charity
GCA chair says first year of tenure a success thanks to sharing
GCA Associates Exhibition pulls in the crowds
GCA online learning GROW-ing from strength to strength
Next IGCA in Denmark in August
Industry's biggest marketing campaign prepares for launch
Sinclair shoot TV commercials in South Africa
Martin Breddy leaves Scotts in company restructure
Taylors are flavour of the month
Jack’s magical domination continues
Vitax win in the orchid feed bestsellers stakes
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Situations Vacant
Deputy Garden Centre Manager - Warwickshire
Competitive Salary
Read more»
Assistant General Manager - West Sussex
£25,000 to £32,000 pa
Read more»
Key Accounts Manager - Thetford, Norfolk
Read more»
Garden Centre Manager - East Midlands
£25,000 to £35,000 pa
Read more»
Plant Area Assistant – Hersham
Competitive Salary
Read more»
Plant Area Department Head - Woking
Competitive Salary
Read more»
Bedding Supervisor - West Horsley
Competitive Salary
Read more»
Plant Area Assistant - Essex
£16,000 to £21,000 pa
Read more»
Plant Area Department Head - Stanmore
Competitive Salary
Read more»
Plant Area Supervisor - London
£22,000 to £24,000 pa
Read more»
Send us your news and great ideas

Contact us with your news.  Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700

 


Sinclair shoot TV commercials in South Africa



William Sinclair Horticulture has finished location shooting in South Africa of the launch TV commercials for its new Growing Success GrowQube® tomato planter and Deadfast 4L RTU weedkiller spray.

The 30 second commercials will start to air on March 26 and the campaign will run until the end of June – including prime time slots on ITV1, Channel 4 and several Sky channels. It required a production team of 75 people to complete the week-long shoot in Capetown under the direction of Sinclair Marketing Director, Simon McArdle.

Local production company, Groundglass first had to find a garden location without tropical or native plants so that it could be made to look like a natural English garden.

Erica Brumage who directed the GrowQube® video, said: “I wanted to capture a little girl’s delight in the joy of growing her own tomatoes and I’m sure the final cut will stir the emotions of a British audience.”

The Deadfast Weedkiller commercial required a different approach. Director Ari kruger was commissioned to bring the effectiveness of the product to life using a complex mix of live action and CGI special effects. He said: “The Deadfast brief called for drama and excitement,” he said, “and viewers will pay attention, for sure.”

“It’s an intensive process, but extremely rewarding,” said Simon McArdle. “Winter filming requires that we follow the sun to the Western Cape of South Africa. It’s a big investment but we anticipate it will be returned with interest when these new products hit the shelves. The agency, production company and the directors have exceeded all our expectations.”

Creative and media work was done by Jola Jackson from Sinclair’s London agency, Premier Communications. “We approached this brief in a very innovative way,” she said, “and this enabled us to give our clients exceptional results and value for money.”

For trade enquiries, call Decco on 01635 556600 or contact Sinclair on 01522 780300; or see the Sinclair online trade area at www.william-sinclair.co.uk/gardening/trade. E-mail enquiries may be sent to info@william-sinclair.co.uk.

Facebook Twitter LinkedIn Del.icio.us Digg
Email Software by Newsweaver