In This Issue
Pughs cancel their award winning Christmas Grotto for 2020
Face masks from Global Journey are a garden centre bestseller
How garden centres can adapt to a sustainable and successful long-term online strategy
Riding High into the Summer Holidays
Dobbies and Sainsbury’s launch grocery partnership
First UK visitors to Kaemingk showroom after lockdown
Million Bells are No 1 for the first time
No financial support for English plant growers
Woodlodge acquires Adobe Wholesale and The Garden Foundry
PATS Telford is added to the list of Autumn trade show cancellations
Growing media sales up by 69%
New serious-but-stylish additions to the Sophie Conran for Burgon & Ball range
Find out more about the UK’s first truly sustainable firewood brand, Kindwood
Honeyfield’s and RSPB are going on the road
Bosch and Gardena establish battery alliance
Sipcam Home & Garden becomes the exclusive distributor of Blumen International’s leading product portfolio in the UK and Republic of Ireland
Seeds of change in Wild Bird Care
Merchandiser/ Area representative
Plant Area Manager, Goonhavern Garden Centre, Cornwall.
Get your own copy of GTN Xtra
Two thirds of Garden Products sales gap made up
“We’re on your side” - Premium Christmas Trees vows to make it easier for retailers to drive sales of Christmas Trees this festive season
HTA launches ‘Keep Britain Growing’ Campaign
GIC and Haith Group bag new orders from Kelkay
PetQuip Awards will recognise industry’s outstanding achievements in an innovative format for 2020
The best of last week's
New Investors and re-structure at Fountasia
Face covers are bestsellers in advance of becoming compulsory
Lockdown gap for plant sales won’t be made up
GIMA holds virtual AGM and elects Simon McArdle of Westland Horticulture as President
Amazing recovery continues
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
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M4 Corridor Oxford/Buckinghamshire/Berkshire, Full-time, £21k pa
 
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New serious-but-stylish additions to the Sophie Conran for Burgon & Ball range

This season the much-loved Sophie Conran for Burgon & Ball collection sees many new key additions to strengthen the range in both the core garden and the gift categories. New large tools including cutting tools are being introduced to make a complete range of garden tools; it’s serious gardening, made stylish.

 

Known for its appealing and very popular gift options for garden and home, the Sophie Conran range features beautifully designed hand tools in stylish gift boxes, which have earned something of a cult following among keen gardeners. The new additions extend the range in the ‘garden’ arena, while retaining an exceptional gift offering. What’s more, new-look packaging has been created to look at home in garden centres as well as softer gift environments.

 

The spotlight is on ‘garden’ in the new line-up. In hand tools, a sleek polished topiary shear complements the best-selling secateur and precision secateur from the range, with the familiar all-steel construction and simple brass lock. A long, thin trowel is ideal for planting, digging, and weeding – a multitasking tool which is sure to win a lot of fans. And an ultra-slim pocket knife is the perfect size for a smaller hand, perfect to pop in a pocket.

 

In larger tools, there’s a thoughtfully-designed digging fork and digging spade; smaller than most and light in weight, they’ve been created to make gardening easier for gardeners of smaller stature. Immediately noticeable are the T-grip handles, unusual in the UK, which make it easy to use a double-handed grip for better purchase while digging. Large cutting tools also join the popular Sophie Conran range for the first time, with a new hedge shear and a lopper, both with distictive lightweight FSC ash handles and stylish branded brass plaque.

 

Choices in the popular striped ticking fabric accessories are also being extended, with the addition of a full apron, a tool bag and a garden kneeler. The full apron incorporates the useful central pocket, patch pocket and key clip from the top-selling waist apron, but also features a bib to keep the gardener clean from top to toe (well, nearly!) when things get really messy.

 

The tool bag is a really handy size, not too heavy to lift when loaded, and features a host of useful design details, like mesh inserts in the extrerior pockets for easy cleaning, and an elastic restraining strap to keep tools firmly in place. The kneeler features the same construction as the Burgon & Ball Kneelo® kneeler, with twin layers of memory foam around a lightweight EVA foam core, to create a garden kneeler of exceptional comfort.

 

There are new additions in the Sophie Conran for Burgon & Ball wild bird care selection, too, with four new bird feeders. Two adorable ceramic feeders, in the shape of a pear and a pomegranate, are perfect for hanging from a tree to offer bird seed to smaller garden visitors. Then there are two decorative fat ball feeders, taking design inspiration from the delightful and very popular apple bird feeders in the range. Also in the shape of a pear and a pomegranate, these feeders feature a cup to hold a fat ball, the fastest-growing wild bird care food in terms of sales volume.

 

The new-look packaging features an understated grey, a look suited to both garden and gift environments, with accents in gold foil to add a distinctive touch and highlight the quality of the range. To show the new look off to perfection, there’s a new display stand, too, comfortably accommodating the new large tools, hand tools and ticking stripe accessories.

 

RRPs of the new items range from £7.99 to £39.99, so with the exciting new serious-but-stylish large tools, practical new gardening accessories, and decorative wild care care, the Sophie Conran is a range for everyone who loves their garden.

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