The Greenfingers Charity is getting into the spirit of the season as it prepares for its biggest and most jumperful Christmas fundraising campaign yet!
Returning for another year of festive fun, the much-loved 'Most Jumperful Time of the Year' challenge is back for 2026, with British Garden Centres’ Eve Kerrigan (Content Creator), Scott McCabe (Group Buying Director) and Ricky Towers (Group Restaurant Directorpreparing to don their finest (and possibly most questionable!) Christmas knitwear in support of the charity. Their festive effort forms a key part of British Garden Centres’ final push to hit its £100,000 fundraising target for Greenfingers before the end of the year.
The trio will be embracing the festive spirit throughout December, wearing Christmas jumpers every day in the run-up to Christmas, whether they're at work, attending meetings or simply going about their daily lives. And, of course, they're hoping the garden industry will join them in spreading a little Christmas cheer.
First launched in 2020 by Natalie Boynton, the Most Jumperful challenge has become a firm favourite within the garden industry, raising more than £31,600 for the Greenfingers Charity and proving that a little festive silliness can make a very real difference.
This year, the lucky jumper wearers will be inviting suppliers and industry friends to sponsor individual days of their challenge, helping turn their daily wardrobe choices into much-needed donations for the charity. With sponsorship opportunities available throughout December, there's plenty of scope for businesses to get involved, support the trio and enjoy some festive publicity along the way.
Eve Kerrigan, leader of the BGC Jumperful Team, said: "I'm so excited to be taking part in the Most Jumperful Challenge for Greenfingers. Christmas jumpers are one of my favourite things, and if it were up to me, I'd wear one 365 days a year! What makes this challenge even more special is that it's raising awareness and support for Greenfingers, a charity very close to our hearts at British Garden Centres. The work they do brings moments of comfort, joy and togetherness when they're needed most, so it's fantastic to be able to support such an important cause. Also, I'd be lying if I said I wasn't also looking forward to seeing Scott and Ricky in full festive attire. The tackier the Christmas wardrobe, the better, if you ask me!"
To show your support visit https://www.justgiving.com/page/bgcrocksxmasjumpers
Even more ways to get jumperful in 2026!
But that's not all! For 2026, Greenfingers is expanding its Christmas jumper fundraising activities, creating even more opportunities for garden centres, suppliers and businesses to get involved.
Alongside the daily jumper challenge, the charity is launching a separate initiative to recruit 24 garden centres to host their own Christmas Jumper Days throughout December.
Participating centres will be encouraged to choose a date, rally their teams and invite colleagues to swap their usual workwear for something suitably festive in exchange for a donation. From wonderfully tacky knitwear and festive fancy dress to cake sales, raffles and best-dressed competitions, there's plenty of opportunity to make the occasion their own, while bringing colleagues and customers together for a fantastic cause.
With a suggested fundraising target of £500 per garden centre, the initiative alone could generate £12,000 for the Greenfingers Charity, with the potential for even more as the industry gets behind the campaign.
Meanwhile, businesses sponsoring the trio's daily challenge will also be encouraged to organise their own Christmas Jumper Days, helping spread the festive fun even further. Together, these activities have the potential to raise more than £20,000, making Christmas 2026 one of the charity's most ambitious festive fundraising efforts yet.
Linda Petrons, Director of Fundraising and Communications at Greenfingers Charity, said: "We know it's only October, but we simply couldn't keep the Christmas excitement to ourselves any longer! The Most Jumperful challenge has become such a wonderful part of our fundraising calendar, and we're incredibly grateful to our festive fundraisers for stepping forward to take it on this year.
"What makes this campaign so special is just how easy it is for everyone to get involved. Whether you're a garden centre organising a Christmas Jumper Day, a supplier sponsoring the daily challenge, or simply someone who fancies wearing something fabulously festive for a good cause, every contribution really does matter.”
Get involved and spread some Christmas cheer
Greenfingers is now inviting garden centres to register their interest in hosting a Christmas Jumper Day, while businesses and individuals can also support the Most Jumperful challenge by sponsoring a day or making a donation.
Further details of the expanded Christmas fundraising activities, including how to take part, will be announced in the coming weeks.
In the meantime, anyone wishing to support the Most Jumperful challenge can visit www.mostjumperful.co.uk, while garden centres interested in joining the Christmas Jumper Day campaign can contact Greenfingers Charity directly.
