Horticultural Content Team Lead - Picture Library & Copywriting
Salary: Dependent on experience
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Horticultural Content Team Lead - Picture Library & Copywriting (ref:DS8007)
Location: Essex
Salary: Dependent on experience
Date: 22 Feb
Job Type: Full-Time
Duration: Permanent
The role
The role will be based in Colchester.
To provide horticultural leadership to the team. In particular copywriting and picture management for all our content creation activities, and in so doing creating and sustaining a position of leadership within our markets. To maximise the value of these assets for the benefit of both print and web sales. To deliver these services in accordance with our agreed business plans.
Key responsibilities for this role are:
- Subject Matter Expert.
- Provide horticultural expertise and guidance (plant naming, plant identification, plant descriptions, gardening and horticultural instructions, etc).
- Work closely with the wider company community (the FM Support Group team and other companies in the group) to improve the quality of plant content and data services etc.
Plant Content (descriptive and parameters):
- Sanitise plant lists supplied by customers (correction of plant names, etc).
- Originate, amend, maintain and develop plant content (descriptive text and parameter information) within a database, according to the commercial needs of our customers, and determined as useful by the teams within the company.
- Bring together and maintain a team of freelancers (horticultural copywriting, parameters, general proof reading) who can support the delivery of plant content.
- Lead the creation of "standard" descriptive text and parameter information, which can be used by other UK teams.
Plant Content (images):
- Carry out picture selections, as required by Projects and Creative Teams.
- Support the image needs of the Creative Team.
Image Management:
- Manage the contract arrangements and documentation for 3rd party image use.
- Manage the Picture Rental Service, looking after the contract arrangements, documentation and invoicing.
Marketing Copywriting:
- Write copy for marketing activities (B2B).
- Play an active role in the Marketing Team.
The candidate
We are looking for a self-motivated person, who is keen to contribute to the team effort, has a good memory for plant names, and understands the horticultural world. Being generally well organised will also be important to us. Keen to learn about the company and its wide range of products and services, and equally keen to support our business activities by constantly developing their own personal knowledge and experience.
This is horticultural marketing at its best. We are looking for someone who is knowledgeable about plants (gardening) and has experience of marketing, with a talent for writing. This role will play an important part in the strategic development of the company in the years ahead. We are looking for an individual who will embrace the opportunities this role offers with energy and enthusiasm.
A formal qualification in horticulture is essential, together with a minimum of 5 years' experience in plant sales or production, garden retailing or similar. Experience of marketing and a talent for writing will make you an ideal candidate.
To apply for this role click here
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