Andrew Peers, technical sales manager at Bathgate Horticulture, offers advice to independent retailers on how to push sales of horticultural products.

1. Create eye-catching displays

Horticultural products such as compost and soil improvers may not be the most exciting products but that shouldn’t prevent you from creating an eye-catching display. Bathgate can supply stockist with informative point of sale material and offer downloadable high-resolution images to enhance displays and encourage sales.  Point of sale material can be supplied pre-priced on request and include multi-buy options to further increase sales.

Attractive and recyclable packaging, along with clear product descriptions, enables customers to make an informed choice and select the most appropriate product for the intended application.

2. Understand customers’ needs

Gardeners are increasingly demanding higher quality products that are fit-for-purpose. Providing a wider choice of products that can meet specific applications and performance requirements will not only improve the buying experience but ensure great results.

3. Stock up

A reliable supply of horticulture products that is flexible enough to meet customers’ changing demands can make a huge difference to sales. That is why Bathgate Horticulture offers a prompt nationwide delivery service for quantities ranging from a single pallet through to a full load.

For further information or advice on boosting sales of horticultural products, including technical guidance, please contact Bathgate sales office on 01270 762828 or sales@bathgatesilica.co.uk or visit us www.bathgatehorticulture.co.uk