Lawn care supplier Johnsons Lawn Seed is urging garden retailers to fill their shelves with its best-selling AnyTime seed mixture while stocks last, after its position as a ‘leading lawn seed brand’ was recently cemented once again. AnyTime’s main ingredients are Amenity Ryegrasses including the latest innovation in ryegrass, DLF’s ‘4Turf™’, the ryegrass specially selected by Brazil’s turf constructors for use in the 12 stadiums earmarked to stage the 2014 World Cup.
As World Cup fever is set to grip the nation, now is the time for retailers to confirm their stocking needs for 2014, as Johnsons Lawn Seed Manager, Guy Jenkins confirms. He said: “No other brand can offer world cup credentials like we can, and we are incredibly proud of this accolade. Whilst 4Turf™ was specifically designed to meet the demands of our professional users by our parent company, DLF Trifolium, AnyTime has been developed to meet the many needs of a residential garden. AnyTime produces a lawn which is tolerant to drought, as well being good for shaded areas, making it suitable for UK gardens as well as the Brazilian winter climate. Amenity Ryegrass is also renowned for its resistance to wear and tear, meaning it can withstand the intensive activity that the World Cup can throw at it, as well as the many ‘home tournaments’ that will take place in our nation’s homes next year.”
Guy also added that retailers can also boost sales by maximising the wealth of merchandising potential that the World Cup can offer. He said: “Not only can retailers truthfully claim to stock World Cup pedigree lawn seed, but they can also have some great fun with the way in which they merchandise their stock. From banners to football kits, the possibilities are endless. AnyTime is also a great way for enabling all the family to get involved in the buzz that the World Cup will generate. Those that aren’t sat inside watching the football, can still feel part of the action out in the garden as they sow the seed, mow the grass or just relax on their lawn.”
Johnsons Lawn Seed’s Any Time seed mixture uses three types of Amenity Ryegrass, combined with Red Fescue, to provide the right seed for a winning lawn which is hardwearing without lacking in a luscious deep green colour, meaning it looks great all year round. The all-purpose Any Time mixture is one of the fastest germinating on the market, and can even be sown when soil temperatures are just +3°C, helping to extend the lawn seed sales period into early spring and late autumn.
Retailers wanting to secure stock of Johnsons Lawn Seed’s market leading AnyTime lawn seed should contact their sales representative as soon as possible. Further details can also be found by visiting www.dlf.co.uk or www.johnsonslawnseed.com
