High profile display drives up sales of pots at Squires
Increasing sales of plastic pots and hanging garden products were the spectacular outcomes of the Rising Stars project undertaken by Squires Garden Centre finalist Matt Tanner.
By refreshing his pot area, including pots screwed onto posts to raise their profile and moving to alongside bedding plants and vegetables, he saw an increase in sales of plastic pots up 23%.
“I also brought a small offering of hanging garden into the main shop, focusing on a few key extra value lines,” Matt told delegates at the GCA Conference in Brighton.
“We sold 3 to 1 from inside the main shop vs hanging garden area, which came as a bit of a surprise. Overall sales of hanging garden products were up 14% between March-July.”
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